Start with the operating problem
Understand how work happens today, where information is repeated and which decisions are delayed.
Our story
About Us
We are building the operating system for ambitious businesses across the Middle East and Africa.
500+Businesses served
8Countries
60+Team members
8 yrsOf experience
Our mission
Enterprise-grade tools for every ambitious business
Growing companies in the region were stuck stitching together spreadsheets and disconnected apps. DO ALL brings customers, operations, finance, people and inventory into one intelligent platform, so leaders see clearly and teams move faster.
- Built in the region, for the region
- Arabic and English, RTL native
- Local compliance and regional hosting
Our values
What guides every decision
Customer obsession
We measure ourselves by customer outcomes.
Move with urgency
Fast, focused delivery beats perfect plans.
Earn trust
Security and honesty are non-negotiable.
Stronger together
Great products are built by diverse teams.
Our journey
Milestones
2019
Founded in Sweden with a first ERP for local traders.
2020
Launched CRM and Finance; 200 customers.
2020
Expanded to Dubai, KSA, Kenya and Egypt.
2023
Introduced AI insights and automation engine.
2026
DO ALL Business OS: one platform for every department.
Where we are
Offices
Sweden
Headquarters
Dubai, UAE
Regional Office
India
Corporate Office
Cairo, Egypt
New Cairo
A fresh perspective
Connected work should make responsibility clearer, not harder to find.
Our direction is to help organisations coordinate people, processes and information without losing accountability as they grow.
Practical insights
Make your next step more informed
Build for the people doing the work
Use role-based workflows, practical training and feedback from the teams closest to daily operations.
Stay accountable after launch
Agree ownership for adoption, support and ongoing improvement rather than treating deployment as the end of the relationship.
FAQ
Helpful answers before your next step
How does the company approach a new project?
The first useful step is understanding the process, people, systems and constraints. The agreed proposal then defines delivery scope and responsibilities.
Can we speak with both business and technical specialists?
Ask for a session covering your process goals and technical dependencies. The team can confirm the appropriate participants and format.
How can we verify relevant experience?
Request an approved reference, demonstration or delivery discussion aligned with your sector and scope. Availability depends on permissions and relevance.
How do we align expectations before delivery?
Document objectives, exclusions, dependencies, acceptance tests and communication ownership. Review assumptions before committing to dates or outcomes.
Ready to run your entire business from one platform?
Book a personalised demo and see how DO ALL unifies your teams, data and decisions.